7 highlights
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The Kasturi Building at Anna Salai in Chennai shows no visible signs of cracks in its walls. But something may not be meeting the eye. Scepticism can lead you to look for craters in the wall dividing the editorial and business (read advertisement) side of the paper headquartered here
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Credibility, if cashed, is one of the surest routes to laughing all the way to the bank (the danger is that it may be suicidal for it in the longer run)
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If examination is a disease in this country, doctors are definitely out of frame. The show is run by quick fix quacks offering the ‘rote’ prescriptions.
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And if The Times of India is indispensable for the media campaign plans of FMCG, clothing and automobile brands, the civil services coaching industry can’t think of better visibility for their ‘tutorial’ products/packages than The Hindu.
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The sponsored interviews of some coaching barons, full page advertisements, dubious figures etc are prefaced by an article, carrying a byline of ‘special correspondent’, which doubles up as ‘surrogate advertising’ with quotes from heavyweights as well as wannabes of the coaching circuit. And as you flip through the ‘left liberal’ bleeding heart articles in the remaining pages of the magazine, you may ask yourself, is it the same magazine?
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“When truth is replaced by silence,the silence is a lie.” – Yevgeny Yevtushenko
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You expected its edits to speak for itself. But it seems the dividing walls or even a different floor aren’t division enough. Silence is communicated. Even across walls in Kasturi Building.