3 highlights
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“As long as there are coffee tables, people will want things to put on them”, that’s how the international news magazine The Economist (June 9, 2012) has poetically concluded a rather prosaic report on the revival of the magazine “industry”
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Relying on intellectual and literary traditions of voracious reading in Paris (the appeal that once Hans had for Hindi readers and Desh for Bengali readers), the French magazine XX1 has been profitable without advertisements and with its availability in bookshops only.
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In other aspects, the international trend-defying nature of readership in India continues and it gives a clear “growth edge” to newspapers over magazines.